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Picnic Club

For a foodie entrepreneur in Vancouver, how do you build a brand around values?

We started with understanding Picnic Club’s vision for the future and its “why”. As a curator of high-end local picnic baskets, Picnic Club wanted to spread the joy of picnics.

At Alpha Digital Marketing, we understand the need to gather meaningful information to allow company founders to make clear-eyed decisions. Our research team first determined the market size, market shares, and pains/needs of their target market.

We organized this information into an actionable central information system to be used by their curators to design their packaging and baskets for each customer archetype. Having gained a deep understanding of their customers, we then distilled their story to its most potent form: sharing food to build genuine connections. We then designed their brand package, created their digital home (website), and implemented proven SEO & social media strategies to tell their unique story to their preferred customers. 

We admire courageous & value-based entrepreneurs like Picnic Club. We feel grateful for the opportunity to help them on their journey. We understand trying to change the world is expensive and doesn’t leave much time. Our mission at Alpha is to support entrepreneurs better the world.

If you own a food business, we would love to hear from you.

If you own a food business, we would love to hear from you.

“We couldn’t believe how affordable they are. As a new venture, we were finding it difficult to manage our digital marketing and attend to everything else. We’re excited to work with Alpha for a long time!” 

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