June 3, 2019

BH Glamour

For Kuwait’s most successful hair salon, how do you increase revenue using digital marketing strategies?

Task

We started with understanding the founders’ vision for the future and their “why”

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    Branding · Design · Web

We started with understanding the founders’ vision for the future and their “why”. Mehrshad and Maryam had founded Brazillian Hair in 2003 and have since grown it to Kuwait’s #1 hair salon. Wanting to grow their business across the Middle East, they contacted us. We decided to focus on two strategies:
 
1- Automating their booking processes :
Automating their booking services has allowed BH to collect and use valuable customer information. BH has since increased its customer lifetime value and now customizes its services to each guest to increase return rates.
 
2- Creating a BH online store.
We created for BH their very own online store and connected it to their salon’s inventory at hand. They now sell their own branded cosmetics products along with other luxury brands.
 
We love ethical, big-vision entrepreneurs like Mehrshad and Maryam. We are grateful for the opportunity to help them grow their business using digital marketing strategies. We understand trying to start a business is expensive and doesn’t leave much time. Our mission at Alpha is to support entrepreneurs turn their visions into reality.
 
If you own a service business, we would love to hear from you.
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“Professional and on time. As a beauty salon, we never prioritized digital marketing as a winning strategy. Working with Alpha has proved to be one of the best decisions we have made. Thanks to Reza & his team, we have the best ROI amongst our competitors for our branding and advertising spendings.”

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