For a new Canadian game company, how do you build a brand around love, authenticity and genuine connections?
We started with understanding Swoon’s vision for the future and its “why”. As the creator of a card game for modern dating, Swoon needed help with product design, branding, and digital marketing.
At Alpha Digital Marketing, we understand the need to gather meaningful information to allow the company founders to make clear-eyed decisions. Our research team first determined the market size, market shares, and pains/needs of their potential customers. We built an MVP of their game based on this input and conducted customer discovery interviews. Having gained a deep understanding of their customers, we then distilled their story to its most potent form: You know who you’re looking for; Swoon helps you find out if they’re sitting right in front of you. We then designed their brand package, created their digital home (website), and implemented proven SEO & social media strategies to tell their unique story to their preferred customers.
We admire courageous & value-based startups like Swoon. We feel grateful for the opportunity to help them in their quest to change the current dating culture. We understand trying to change the world is expensive and doesn’t leave much time. Our mission at Alpha is to support entrepreneurs better the world.
If you have founded a social enterprise, we would love to hear from you.
“Professional, fast and creative. Couldn’t ask for a better team to manage our digital strategies at our budget.”
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