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Branding Brochure Logo Design Mobile Social Media UI/UX Design Videography Website June 4, 2019

Coupe & Co

How do you elevate one of Vancouver’s best event bartending services, using digital strategies?

Task

We understand your brand is the soul of your business– the human characteristics and traits that consumers first envision and with whom they build a relationship. By taking them through a detailed creative and strategic exercise to uncover their story, we created a brand package for Coupe & Co. that we consider one of our best works.

Strategy

Brand Strategy UX Strategy
Design

Branding , Design Mobile
Client

Eric & Sean

We started with understanding the founders’ vision for the future and they’re “why”. Eric & Sean created an event bartending business and needed to grow their online presence. We understand your brand is the soul of your business– the human characteristics and traits that consumers first envision and with whom they build a relationship. By taking them through a detailed creative and strategic exercise to uncover their story, we created a brand package for Coupe & Co. that we consider one of our best works.

We admire courageous & value-based startups like Coupe & Co. We feel grateful for the opportunity to help them in their quest to elevate gathering with delicious cocktails. We understand trying to start a business is expensive and doesn’t leave much time. Our mission at Alpha is to support entrepreneurs turn their visions into reality.

If you have started a business in the hospitality sector, we would love to hear from you.

“Amazing, a perfect realization of rough sketches and back of napkin drawings. They took the theme, mood, and personas we had in mind and reflected those aspects in an easy to navigate website that looks great on mobile or desktop.”

Our team at Alpha Digital Marketing recently had the pleasure of working with Coupe & Co, a bar and educational center located in the vibrant city of Vancouver, Canada. As experts in branding and design, we were tasked with creating a comprehensive brand package that would help the bar stand out in a highly competitive market.

After conducting extensive research into the company’s target audience and competitors, we developed a color palette that would capture the bar’s unique vibe and atmosphere. We settled on a range of deep greens, which were accented with warm yellows and oranges to create a sense of energy and excitement.

Next, we turned our attention to the creation of a distinctive logo that would embody Coupe & Co’s commitment to education and innovation. The final design features a stylized coupe glass, which is both elegant and modern and is complemented by bold, sans-serif lettering that emphasizes the bar’s name.

We also developed a suite of marketing materials that included business cards, social media graphics, and a custom website design. Each of these elements was designed to be consistent with the brand’s overall look and feel, helping to create a cohesive and memorable customer experience.

Overall, we are thrilled with the results of this project, and we are confident that our branding package will help Coupe & Co to stand out in a crowded marketplace. It was an honor to work with such a dynamic and innovative team, and we look forward to supporting their continued success in the future.

As a team of digital marketing experts, Alpha Digital Marketing was thrilled to collaborate with Coupe & Co in designing their new website. Our goal was to create a visually stunning and user-friendly platform that reflects the brand’s unique identity and offerings.

To achieve this, we paid careful attention to the brand guidelines and ensured that the design adheres to the golden ratio and responsive design principles. We aimed to strike a balance between aesthetics and functionality, creating a website that is both visually striking and intuitive to navigate.

One of the key features of the website is its lightning-fast load times and seamless user experience. We optimized the site’s performance by minimizing unnecessary elements and streamlining the user flow. As a result, visitors can quickly and easily find the information they need, whether they’re browsing on a desktop or mobile device.

In conclusion, our team at Alpha Digital Marketing is proud to have partnered with Coupe & Co to create a website that truly reflects their brand’s identity and values. We believe that the final result is not only aesthetically pleasing but also highly functional and user-friendly.

As a part of our collaboration with Coupe & Co, we have created a menu design that perfectly aligns with their brand identity. Our team utilized the principles of the brand package to design a sleek and minimalistic menu that provides effortless navigation for the customers. By employing a clean and simple layout with a well-organized structure, we ensured that the menu is easy to read and comprehend, and allows the customers to find their desired items with ease. The use of a limited color palette and a consistent font style further enhances the overall coherence and aesthetic appeal of the menu design. We believe that our approach has not only improved the functionality of the menu but also contributed to the overall brand image of Coupe & Co as a modern and sophisticated establishment.

In today’s digital age, an Instagram presence can be a game-changer for businesses seeking to expand their reach. As a branding and digital marketing agency, our team at Alpha Digital Marketing crafted a compelling Instagram page for our client Coupe & Co. By leveraging a strong and well-defined strategy, we were able to create a visually striking and interactive space that captured the essence of the brand.

Our approach was founded on the principles of minimalism and brand consistency. We worked to create a visually appealing layout that conveyed the unique personality of Coupe & Co. We also focused on maintaining a consistent color palette and brand aesthetic, which helped to establish brand recognition and recall.

In addition to these design considerations, we prioritized interactivity as a key element of the Instagram page. We encouraged followers to engage with the brand by using hashtags, tagging their own photos, and sharing their experiences with Coupe & Co. This strategy helped to foster a sense of community and connection, which in turn helped to build brand loyalty.

Overall, our strategy for Coupe & Co’s Instagram page was a success, resulting in increased engagement and a growing follower base. By emphasizing strong strategy and interactivity, we were able to create a dynamic and compelling online presence for the brand.

At Alpha Digital Marketing, our team recently had the pleasure of working with Coupe & Co to create high-quality video assets that truly capture the essence of their brand. We knew that to effectively showcase Coupe & Co’s unique offerings and services, we needed to utilize the best possible equipment and techniques.

We began by carefully selecting and calibrating the right color presets to ensure that the final videos perfectly aligned with Coupe & Co’s brand guidelines. We then used top-of-the-line cameras and lighting setups to capture every detail, from the intricate drink-making process to the bustling atmosphere of Coupe & Co’s bar and event space.

The end result is a collection of stunning video assets that truly bring Coupe & Co’s brand to life. With these assets, Coupe & Co can confidently create powerful and engaging promotional videos that showcase their unique offerings and services to potential customers.

Play Video

Play Video

At Alpha Digital Marketing, we have had the pleasure of working with Coupe & Co on several projects. Our team of experts worked tirelessly to ensure that we not only met but exceeded the client’s expectations in every aspect of the project. From developing a strong strategy to delivering high-quality outputs, we were dedicated to delivering exceptional results.

Our collaboration with Coupe & Co has resulted in numerous successful projects, all of which have been met with great satisfaction from the client. We take pride in our ability to not only deliver on our promises but to also provide personalized solutions tailored to each client’s specific needs. We believe that our commitment to excellence and our ability to produce outstanding outcomes is what sets us apart in the industry.

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identities by crafting top-notch UI/UX.

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