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Swoon Cards
or a new Canadian game company, how do you build a brand around love, authenticity, and genuine connections?
Task
Our entire effort was aimed at covering various online sales solutions and extensive product advertising, from creating e-commerce websites and blogs to social media and videography.
We started with understanding Swoon’s vision for the future and it’s “why”. As the creator of a card game for modern dating, Swoon needed help with product design, branding, and digital marketing.
At Alpha Digital Marketing, we understand the need to gather meaningful information to allow the company founders to make clear-eyed decisions. Our research team first determined their potential customers’ market size, market shares, and pains/needs. We built an MVP of their game based on this input and conducted customer discovery interviews. Having gained a deep understanding of their customers, we then distilled their story to its most potent form: You know whom you’re looking for; Swoon helps you find out if they’re sitting right in front of you. We then designed their brand package, created their digital home (website), and implemented proven SEO & social media strategies to tell their unique story to their preferred customers.
“Professional, fast and creative. Couldn’t ask for a better team to manage our digital strategies at our budget.”
Looking for a blog platform that offers both sleek design and powerful SEO tools? Look no further than Swoon. With our state-of-the-art design features, including the use of golden ratio proportions and adherence to brand guidelines, your blog will be visually stunning and instantly recognizable. And with our SEO tools, you can rest assured that your content will be optimized for maximum visibility and engagement. Whether you’re a seasoned blogger or just starting out, Swoon is the perfect platform to showcase your content in style.
Let us bring your brand to life with our creative design solutions. Check out our portfolio at Alpha and discover how we can create engaging content that resonates with your audience., we had the pleasure of working with Swooncards, a company that specializes in creating beautiful and unique greeting cards. Our task was to design Instagram posts that would showcase their brand and captivate their audience. With a focus on fostering high-quality interactions and conversations with their followers, we utilized the adoption curve to identify the best strategies to reach their target audience and keep them engaged with the content. The result was a bespoke approach that reflected Swooncards’ unique flair and sparked meaningful interactions with their audience.
At Alpha, we had the privilege of designing Swooncards, a deck of playing cards that not only look visually stunning, but also help you connect with your partner on a deeper level. Each card is thoughtfully designed using principles of psychology and aesthetics to evoke emotions and facilitate meaningful conversations between couples. From the beautifully crafted illustrations to the carefully selected color palette, every element is designed to create an immersive experience that encourages intimacy and connection. If you’re looking for a deck of cards that transcends the mundane and fosters connection, look no further than Swooncards designed by Alpha.
At Alpha, we believe that packaging and labeling are crucial elements in delivering a product that truly reflects its quality and uniqueness. That’s why, after designing the distinctive and personalized Swoon Cards, we create 3D models to identify any potential design flaws and to provide our clients with a more accurate and detailed view of the final product. This approach ensures that the Swoon Cards are not only aesthetically pleasing but also meet the individual preferences of our clients.
We use a carefully selected color palette and the golden ratio to enhance the luxurious feel of the product. Our aim is to not only create a beautiful product but also provide an exceptional unboxing experience for our customers. We believe that a well-designed packaging and labeling adds value to the product and represents the level of attention and care we put into our work.
Brochures are an essential marketing tool for businesses, and Alpha has proven to be a reliable partner in creating high-quality and comprehensive brochure designs. In designing the brochure for Swoon, Alpha’s team of experts took every detail into account, from content creation to the final design.
The brochure was carefully crafted to provide a full introduction to Swoon’s products and services. With a clear and concise layout, it highlights the features and benefits of the company’s offerings, and the elegant design reflects Swoon’s sophisticated brand image.
To ensure a realistic user experience, Alpha’s team used HTML and CSS to create a 3D version of the brochure for Swoon’s website. This approach allows visitors to view the brochure online, as if it were a physical product, and enhances the overall user experience.Alpha’s design team also considered the print version of the brochure, paying close attention to the paper stock and print quality. The brochure’s size, layout, and design elements were optimized for print, resulting in a visually stunning product that conveys the luxury and elegance of the Swoon brand.In conclusion, Alpha’s expertise in content creation and design has allowed us to create a comprehensive brochure for Swoon that accurately represents the company’s products and services. The brochure’s design elements and 3D version provide a realistic user experience, making it an effective marketing tool for Swoon.
At Alpha, we understand the power of visual storytelling. That’s why we’ve invested in bringing our Swoon Cards to life through captivating animations and video productions. Our team of talented designers and animators work tirelessly to create stunning visuals that showcase the unique features of our cards and capture the essence of love and connection.
From storyboarding to final production, we ensure that every aspect of the animation and video aligns with our brand values and message. We use the latest technologies and software to produce high-quality content that engages and excites our audience. Whether you’re looking for a short animated clip or a longer promotional video, we’ve got you covered.
So why settle for static images when you can bring your products to life with Alpha’s animation and video production services? Let us help you capture the hearts and minds of your audience and make your Swoon Cards truly unforgettable.
As the internet continues to evolve, the need for dynamic and responsive websites has become increasingly vital. To meet this demand, designers rely on robust content management systems (CMS) to streamline the process and ensure a seamless user experience. At Alpha, we understand the importance of utilizing the latest and most efficient CMS tools in our web design projects. From Squarespace to WordPress and beyond, we leverage the best technologies to develop engaging and responsive websites that exceed our clients’ expectations. With our expertise in CMS, we empower our clients to manage their website content with ease and flexibility, allowing them to focus on growing their businesses.
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identities by crafting top-notch UI/UX.